Company Name • Status YYYY
Name of the case study
Role
End-to-end Strategy, Systems
Design & PM responsibilities
Timeline
2 months
Overview
ADPList’s initial success was built on democratising access through one-off mentorship. While effective for acquisition, “drive-by” mentorship created a natural ceiling for user growth and mentor retention.
ADPList Advance was our strategic bet.
The next phase of marketplace maturity required shifting from volume to depth. By productising recurring, paid mentorship, we aimed to turn a community of volunteers into a sustainable ecosystem of professional educators.
Context
The Mentorship Plateau
By mid-2023, data revealed a "leaky bucket" where despite the high booking volume, we failed to create long-term ecosystem & outcomes.
De-risking via Free Recurring Flows
We first launched free recurring flows to validate that reducing scheduling friction could bridge the re-booking gap before introducing financial barriers.
De-risking via Free Recurring Flows
We first launched free recurring flows to validate that reducing scheduling friction could bridge the re-booking gap before introducing financial barriers.
Strategy
High-Trust Commitment
By mid-2023, data revealed a "leaky bucket" where despite the high booking volume, we failed to create long-term ecosystem & outcomes.
De-risking via Free Recurring Flows
We first launched free recurring flows to validate that reducing scheduling friction could bridge the re-booking gap before introducing financial barriers.
De-risking via Free Recurring Flows
We first launched free recurring flows to validate that reducing scheduling friction could bridge the re-booking gap before introducing financial barriers.
Trade-offs
Managing Risks & Tensions
By mid-2023, data revealed a "leaky bucket" where despite the high booking volume, we failed to create long-term ecosystem & outcomes.
De-risking via Free Recurring Flows
We first launched free recurring flows to validate that reducing scheduling friction could bridge the re-booking gap before introducing financial barriers.
De-risking via Free Recurring Flows
We first launched free recurring flows to validate that reducing scheduling friction could bridge the re-booking gap before introducing financial barriers.
Impact
Managing Risks & Tensions
By mid-2023, data revealed a "leaky bucket" where despite the high booking volume, we failed to create long-term ecosystem & outcomes.
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Clients and partners
0%
0%
Successful converstion rates
0M+
0M+
Users of our products globally
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Ongoing client projects
We used to rely on referrals and cold calls — now we have an inbound pipeline that runs 24/7. This project didn’t just generate leads, it reshaped how we sell.
Logan Meyer,
CMO
Prototype
Feature Walkthrough
Reflections
ADPList’s initial success was built on democratising access through one-off mentorship. While effective for acquisition, “drive-by” mentorship created a natural ceiling for user growth and mentor retention.
ADPList Advance was our strategic bet.
The next phase of marketplace maturity required shifting from volume to depth. By productising recurring, paid mentorship, we aimed to turn a community of volunteers into a sustainable ecosystem of professional educators.
