Hello, I'm Arpita!

Product designer based in Dubai, previously leading design at ADPList. I work to travel and travel to design better. Every culture I explore makes me a sharper, more empathetic and more curious.

I love designing experiences more than iced coffee.

I've always been drawn to the intersection of how things look and how they work. Design is the only place where both matter equally, where craft without strategy is decoration, and strategy without craft is just a document. That balance is what I chase in everything.

UX Design

graphic design

Branding

EVENTS

documentation

data-driven

interaction

growth

user research

Strategy

Photography

I'm inspired by culture, psychology & patterns

Psychology taught me how people move through the world, and travel taught me why culture matters. Together they taught me that people are far more complex than any assumption suggests.

@nandi

@prianca

I've been lucky to connect with brilliant people across the world.

Music is a non-negotiable for me.

Music doesn't need translation, which is what makes it the most universal design I've ever encountered. Music is also an invisble layer in everything I make. Here are a few songs I'm currently vibing to.