Projects.

Projects.

AI features, marketplaces, growth and design systems. Work spans IC craft, 0-to-1 products and design leadership.

ADPLIST • 2025

Making session context available & usable

AI session notes that turned one-off calls into ongoing mentorships. Improved retention by 60% across mentors and mentees.

60% increase in
Retention

ADPLIST • 2025

Hella store

AI session notes that turned one-off calls into ongoing mentorships. Improved retention by 60% across mentors and mentees.

60% increase in
Retention

ADPLIST • 2024

Rebuilding booking for recurring revenue

ADPList's shift from free, one-off mentorship to paid recurring sessions.

60% increase in
Retention

ADPLIST • 2024

Hella store

ADPList's shift from free, one-off mentorship to paid recurring sessions.

60% increase in
Retention

ADPLIST • 2025

Turning mentor recognition into a growth loop

Replaced a manual monthly certificate process with a recognition system 32,000 mentors could earn and share.

60% increase in
Retention

ADPLIST • 2025

Hella store

Replaced a manual monthly certificate process with a recognition system 32,000 mentors could earn and share.

60% increase in
Retention

ADPLIST • 2024

Turning mentor search into an AI conversation

AI conversation that maps what a mentee needs to a mentor who will actually show up.

60% increase in
Retention

ADPLIST • 2024

Hella store

AI conversation that maps what a mentee needs to a mentor who will actually show up.

60% increase in
Retention

lead Product designer